Associates - Previous Letters from an American in Europe

 

 

  Wednesday, August 20, 2003    
  LESSONS FROM THE PRINCE    
  American companies have long understood the importance of having a ‘local presence’ when successfully integrating new companies or managing change in foreign entities.    
       
  Take Cisco, for example. Cisco was probably the most acquisitive company in the technology sector during its early growth years. Cisco’s ability to integrate, by bringing its acquisitions early into the fold, allowed it to merge cultures seamlessly. Cisco not only nurtured the acquired company to capitalise on its strengths, but was able to cut costs of both organisations by adding capabilities which were mutually beneficial while leveraging existing strong administrative, marketing and distribution assets of Cisco. It was a win, win for all parties.    
       
  My own experience in managing change for U.S. companies bears this out. When foreign entities are going through a major restructuring, the only way to achieve results rapidly is to have a U.S. presence in the foreign entity. I replaced the Finance Director in Liverpool when a compression and drilling unit received a ten-fold increase in orders. There wasn’t the time to find talent locally who could manage the organisational change required to handle such an influx of business and the system upgrades required to ensure profitability at such a critical moment. It took a herculean effort and someone who understood frontwards and backwards the culture of the U.S. parent company. For the same reasons, I was sent to Germany when it became critical to establish credibility with the French tax office over a tax audit, which threatened the U.S. parent’s tax strategy in Europe.    
       
  But none of this is a surprise for the great master of strategy, Niccolò Machiavelli in The Prince, wrote it. "But when states are acquired in a province differing in language, in customs, and in institutions, then difficulties arise; and to hold them one must be very fortunate and very assiduous. One of the best, most effective expedients would be for the conqueror to go to live there in person. This course of action would make a new possession more secure and more permanent."    
       
  "The other superior expedient is to establish settlements in one or two places; these will, as it were, fetter the state to you. Unless you establish settlements, you will have to garrison large numbers of mounted troops and infantry. Settlements do not cost much, and the prince can found them and maintain them at little or no personal expense. "    
       
  The British utilised these two methods successfully time and again during their own conquest of nations at the height of the British Empire. Here we are, one hundred years on, and perhaps there are still lessons to be learned, particularly in the handling of relations in Iraq.    
       
  Whilst we may intrinsically oppose the use of force and prefer the patient approach of philosophical enlightenment and persuasion, Machiavelli warns about the difference between innovators who stand alone and those who depend on others. He says, "The populace is by nature fickle; it is easy to persuade them of something, but difficult to confirm them in that persuasion. Therefore, one must urgently arrange matters so that when they no longer believe they can be made to believe by force."    
       
  "Violence must be inflicted once for all; people will then forget what it tastes like and so be less resentful. Benefits must be conferred gradually; and in that way they will taste better. Above all, a prince must live with his subjects in such a way that no development, either favourable or adverse, makes him vary his conduct."    
       
  Once in the new territory, "a prince far more easily wins the friendship of those who were formerly satisfied with the existing government, and so were hostile to him then, than of those who, because they were dissatisfied, became his friends and favoured his occupation."    
       
  Currently the chips are down for the U.S. and allied forces in Iraq. We have entered not to conquer but to liberate. Iraq has a long history of conflict. It is accustomed to a dictator. It has not known ‘freedom’ in the western sense. The people have a different faith with over 97% Muslim versus 1% of the population in the U.S. The literacy rate is 58% versus 97% in the U.S. The official language is Arabic and 80% of the population is Arab.    
       
  The people of Iraq, having suffered at the hand of both Saddam and the U.S. invasion, must begin to receive a pay-off from their liberation. Soldiers are trained to soldier, not to create governments. A great deal of effort has gone into tracking down Saddam’s aids, because that’s what soldiers do best but where is the prince and where are the settlements? They’ve not arrived because this is a liberation NOT AN OCCUPATION.    
       
  Though clearly these problems would have been better thought through before the invasion, the Americans must now do what they do best. They must make it happen. Now that they’re in, results are expected. The people of Iraq have seen leaders come and go. As for tracking down the dissidents, perhaps they should be gaining their favour. The only way to change the government in Iraq to one of real freedom is to show them how. Take the British example. They established themselves within the country. They transferred technology, education and skills. When they were no longer required, they left. We should do likewise.    
       
 

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  Thursday, April 28, 2003    
  INTEREST RATES TELL THE STORY    
  Today’s Financial Times reported that America faces a future of chronic federal budget deficits totalling at least $44,200 bn in current U.S. dollars. On the same day The Wall Street Journal reported that more jobs continue to be shed in this recovery which raises the question of whether or not the economy is still in recession.    
       
  The Bush administration is literally betting the bank that measures implemented to increase market liquidity will keep the economic engine churning. Just like Equitable Life paid out current period surplus without a thought to how it would cover future obligations, the Bush administration began it’s term promising to pay back Americans their hard earned cash at a time when they were already rolling in the excesses of the 90’s. The question is, will the full faith and credit of the U.S. government go the way of the Equitable?    
       
  First, the dollar is weakening against other currencies. Because U.S. mutinationals will convert these foreign currencies into dollars at the transaction rate when earned, earnings will increase regardless of whether or not sales are higher in the local currency. So a weak currency is good for the S & P 500 and any other U.S. players in foreign markets.    
       
  If investors have a high percentage of assets in the market, this should be good for them and their portfolios generating more incentive to spend from the feel-good factor. At the same time, however, a weak currency will raise the price of goods which the ordinary American will buy. If prices rise, inflation will start to kick in. If inflation increases, interest rates will rise. If interest rates rise, the budget deficit will rise. If the increase in the budget deficit results in an inability to fund current interest payments, taxes will have to rise or spending will have to be massively cut. Both of these measures would have a severe negative impact on the economy.    
       
  Many Americans have their money tied up in property. If interest rates rise, the fuel, which has generated substantial increases in home values, will be cut-off resulting in declining values and defaults due to substantial borrowing against home equity throughout the 90’s.    
       
  But what about the prospect of deflation? China and other Asian markets suffered dramatically from the impact of Sars earlier this year. Before this event, China was already enrolling more and more people in public works projects to keep rural workers coming to the cities from becoming disgruntled. Now with Sars having taken a toll on tourism and trade, there will be more incentive to make up the shortfall. So with labour rates already low, they can afford to charge even less and still make a profit. Whilst the weak dollar theoretically will increase the price of goods to U.S. consumers, the ability of Asian traders to competitively price their commodities may keep the cost of U.S. goods even or slightly lower than current levels thus avoiding increases and the inflationary bubble trap.    
       
   Chart 1980 to 2002: U.S. Public Debt to Gross National Product vs. Debt Service to Total Annual Spend vs. Weighted Average Interest Rate    
  Public Debt/ Gross National Product; Total Interest Expense/ Total Annual Government Expenditure; Weighted Avg. Interest Rate Paid. Statistics from the U.S. Treasury Office of Public Debt and U.S. Commerce Department. 1980 to 2002.    
       
  And if the inflationary bubble trap is avoided, perhaps the U.S. currency can strengthen, the economy can gather speed and financial Armageddon can be avoided. The chart above tells the story remarkably well. The blue top line represents the percentage of U.S. Public Debt to GNP from 1980 to 2002. This percentage was generally on the increase until the mid 90’s when it began to decline. It is currently staging another increase given the budget deficit of last year. The amazing phenomenon throughout this time is the percentage of interest paid out of annual budget outlays. The U.S. has experienced a highly favourable period of declining interest rates. This trend over the last 20 years has resulted in extremely positive conditions for servicing an increase in the public debt. But how low can interest rates go and for how long?    
       
  The answer will determine the future of this economy.    
       
 

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  Monday, April 28, 2003    
  EXPEDIENCY VS. THE LONG ROAD    
  Last week the old film, Voyage to the Bottom of the Sea, provided an unexpected glimpse into the attitudes of Americans to their global counterparts. In a scene of general mayhem at the United Nations a U.S. general put forth a proposal to wipe out a raging fire with a nuclear blast. Naturally he had all the right calculations to hand backed up by an eminent scientist, but the preposterous idea to fight fire with fire was dismissed by all as out of hand. The general quickly escaped to a nearby elevator with the slogan, "we’re Americans," and set off on his hell bent course of action to save the world. There were many difficult trials along the way, but in the end, the theory worked and the U.S. general prevailed.    
       
  This can-do attitude has served America well over the course of the last two hundred twenty seven years and is largely responsible for the rapid ascent to its current super power status. In the old days, it was indeed the U.S. against a world they perceived had lost its way. Unimpeded by strangling bureaucracy and as one nation under God, they merged the forces of God, patriotism, capitalism and military might under one umbrella of righteousness. They could do no wrong.    
       
  In the American psyche, the individual holds the keys to the kingdom. Nothing is impossible that hard work and desire will not overcome and no one else is going to tell them what to do. These virtues have been ingrained into the minds of Americans and now represent the fundamental DNA of their core values. But is it possible that there are other core values which now must be nurtured for Americans to be effective in this new millennium?    
       
  Thirty years from now, it might just be China that holds world super power status. If the Chinese follow the U.S. example, they will do what they choose to do rather than what the rest of the world, including America implores. America, with its intricate judicial system, surely must recognise the precedent that is being set for the future world super power. Can they really say that they support the forces of righteousness in their inability to work together with the rest of the world for a greener planet? And just as they may believe that they are on the force of truth with regard to their largely Christian faith, signing up for a world court would surely help to instill these values in other rogue nations, would it not? If we have the right to change a regime by force, what is going to stop China from destabilising governments in Asia or even further afield to support their interests?    
       
  America must recognise the folly of the current path of expediency or the world handed over to future generations will not be fit for human habitation. Do we want to live in a world where military might is the key ingredient of superpower status or do we want to recognise that together we can achieve the virtues of life, liberty and justice for all?    
       
  Americans are some of the friendliest and most generous human beings on this planet. It’s time for them to use these gifts of kindness and generosity to look outside of themselves. The reigning superpower must stand up and take its seat in the world theatre. No special interests but responsible world interests and global security, safety, health and freedom should prevail. Up until now, it has been perceived as almost anti-American to espouse such heresy.    
       
  President Bush must deliver a new vision to the American people. Take that vast pool of untapped generosity and energy and use it to learn how to understand the global world in which they now reside. It is not the expedient road but the long road of patient understanding and diplomacy. And perhaps it might even save the airlines. If every American were encouraged to obtain a passport and take a trip to a place they’ve never been, it would send a sign that relationship building is more important than command control.    
       
 

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  Friday, March 21, 2003    
  A CHANGE IN THE WIND    
  Watching the opening salvos of the ‘liberation’ of Iraq I find myself asking, what next? What will it take to stay ahead in this high stakes game of war?    
       
  According to a 2001-2002 report from the International Institute for Strategic Studies, year 2000 defense expenditure was staggering.    
       
 

Country

Defense Spend ($bil)

Population (mil)

Per Capita Spend $

United States

291.2

280.6

1,038.78

India

65.5

1,045.8

62.63

Russia

60.0

145.0

413.79

China

42.0

1,284.3

32.70

Japan

40.8

127.0

321.26

France

37.1

60.0

618.33

United Kingdom

36.4

60.0

606.67

   
       
  Clearly western nations take the lead in per capita spend. With India and China making economic strides, what will tomorrow’s world look like in terms of the percentage of earth’s resources applied to the business of mass destruction? Is there an alternative?    
       
  Edward de Bono talks about changing behaviour of corporations spewing chemicals and waste directly into rivers. In constructing new plant, rather than putting the discharge downstream at the furthest point from the facility, it was suggested that it be repositioned upstream in front of the pipe where water is admitted to support production. This change resulted in immediate action to reduce pollutants since their subsequent intake would result in contamination of products and equipment.    
       
  The west has successfully exported the majority of its pollution to other nations by increasing imports from the east. Cities along coastal regions of eastern China are regularly ensnared in high levels of smog. Even if the weather moves mostly from west to east, by the time this air reaches the shores of sunny California, it has been largely purged of significant contaminants.    
       
  Still, the one thing we all share is the air we breathe. This common air, like the seas and rivers that surround us, is ‘free’ to all. No-one owns it but it is necessary for human survival. At what point will this common air and water spew out more poison than nutrition?    
       
  So what if Iraq can be ‘liberated’ by a quick hit with minimal destruction and few casualties? Will other oppressed people cry out for liberation? And if liberated, would we still require such staggering sums in defense? If a government’s main purpose is to provide security, what better way to ensure that all nations will continue to thrive than to adopt pro-active policies for sustainable economics. Imagine the power of those vast budgets on natural solutions versus destructive forces.    
       
  I ask the question, if Islam is all about peace and Christianity is all about love, why can’t they work together? Perhaps this war can be the beginning of a change in the wind.    
       
 

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  Saturday, February 1, 2003    
  THE CRITICAL PATIENT    
  President Bush delivered a rousing State of the Union address Tuesday night to thundering applause. If ever there was a time for the full faith and credit of the U.S. government to stir the American public to action, it is now. Were the general public to become aware of just how close the very infrastructure they have worked so hard to create was to collapse, a panic similar to the 1929 banking crisis would ensue.    
       
  The declining stock market has put the savings and investments of millions of Americans at risk. It is not just those who have directly participated in the markets, it is everyone who has prudently and responsibly set aside money for the future in the form of pensions, annuities, and insurance. Those who wouldn’t dream of taking a dime of sympathy from anyone and who have worked hard all their lives to save for the future would be most affected. The future of their country, the future of their retirements and the future of their children are at risk.    
       
  President Bush and Alan Greenspan have pulled out the throttles. They haven’t and won’t waiver from this policy of tax cuts and rate reductions for the patient is indeed critical. Learning lessons from history, rather than raising interest rates as Japan did at the beginning of their meltdown in the 90’s and as the U.S. did in the aftermath of the 1929 collapse, the Fed has reduced them by massive percentages. Whilst these low rates may themselves be contributing to another bust bubble in the form of higher housing prices, in the short term they will help flood markets with the liquidity required to stimulate an economy restructuring from the excesses of the 90’s.    
       
  Pension plans are now grossly underfunded as a result of market declines and sagging returns on fixed investments. This hasn’t eliminated the current obligations of the plans to pay today's retirees. With markets off, capital is being returned rather than income. If there is no turn-around, there will be a flood of defaults resulting in a crisis of confidence, which unchecked could result in a total collapse of the banking system. There are already rumblings of this with insurance companies, particularly smaller firms, close to default.    
       
  So it is all about faith and President Bush has rallied the troops. The system works as long as everyone buys into it. Let the Americans and their faith not waiver. Let us begin again to invest, spend and save wisely for the future. Our very way of life depends upon it.    
       
 

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  Friday, January 3, 2003    
  SWITCHING FROM AN LCD TO AN HCF WORLD    
  After several years of declining markets, Wall Street achieved it’s 3rd highest opening day percentage gain on the first day of trading in 2003. Manufacturing engines have begun to rev up and everyone everywhere is unashamedly ecstatic at the passing of 2002.    
       
  There has been a tendency towards what I call the lowest common denominator over the last decade. Management training to develop consensus resulted in averaging towards the mean rather than inspirational leadership. The special interest groups which peaked during the Clinton administration asserted that there was no such thing as a standard. Walmart’s star was rising and McDonalds went into a decline that recently resulted in resignation of its CEO after less than two years on the job. Asian imports flood the market and now account for a significant percentage of both prestige and mainstream brands. Travel is a commodity and anyone can go anywhere at any price    
       
  I sense the beginning of a new trend in the making. A graduation of the mean from the lowest common denominator to the highest common factor. If so, it will likely begin with today’s youth and this is where I see a glimmer of hope. Where once I saw my younger nephews spending willy nilly, they have now reduced consumption, increased savings and gone for the higher value purchase. Whatever today’s youth think of how the world is run, they are setting goals for themselves which are more outward looking and thoughtful than the standard formulaic solutions chosen by many over the last twenty years. They are not afraid to be different and are sceptical of the media.    
       
  All of this bodes well for graduation to an HCF world. But what’s good for an HCF world may not be good for the likes of Walmart whose sales declined in December and other discount retailers. No, they’re not likely to go out of business and the market will remain steady but saturation points have been reached in this segment of U.S. markets. Other drivers should be ready to take their cues. Ah, graduation to HCF. Yes, there is reason to be positive in 2003 for sure.    
       
       
       
       
 

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  Wednesday, December 11, 2002    
  AWAY FROM ME YOU VIPERS!    
  The concerted attack to defame the character of Cherie Blair has been the top news story for the last week. I would like to ask whether or not any prudent businessman would consider this type of reporting to be ‘good value for money.’    
       
  Last Saturday, at a news agent, we took a quick view of all the headlines and decided this country is well and truly going to the dogs. If these salacious headlines are actually tempting the circa 40 million adult population in this country to purchase papers, what does that say about this nation? How many papers continue to be sold on the basis of another tantalising tid-bit about ‘Diana?’ We have it here at Brantwood with the character of John Ruskin constantly assassinated for falling in love with a young woman and having episodes of madness in his later years. We have allowed the mob to rule, the media being its greatest ally.    
       
  Cherie is under attack because she actually dares to make a difference. Not content to sit back and lead a quiet life, she is a woman with a mission. John Ruskin was a man who dared to question the way the world was headed. He questioned the large chasm that separated wealth-builders from their employees, who worked in appalling conditions and were turned into machines for someone else’s gain. The mechanistic view of the world was gaining increasing momentum not least of all from the revelations of Charles Darwin. If man was nothing more than an animal, a machine to be turned on and off, there was no room for a soul. Ruskin saw only too well the result of this way of thinking and his prophecies have been borne out in this post modernist material world in which we live.    
       
  Is it any wonder that Americans are afraid to travel? The main news headline since September 11 has been America at War. If the news is a reflection of our souls, the prognosis is grim.    
       
  Perhaps the best action we can take is to ignore the tripe and get on with living. Stop buying newspapers, stop watching the news, ignore all attempts by the media to influence what we think and go out and change the world. I hope Cherie Blair is listening.    
       
       


 

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